CYPE has strengthened its presence in Latin America this year by attending more than twenty fairs in ten countries where it has shown the different programs adapted to the BIM workflow it develops. More specifically, CYPE has travelled to Bolivia, Argentina, Mexico, Paraguay, Colombia, Uruguay, Chile, Guatemala, Peru and Brazil to participate in meetings aimed at professionals in the construction industry and in events focused on the implementation of new technologies in the building industry.
CYPE has been most active in Mexico, attending five fairs, participating in Expo Fabtech Mexico, the XVI International Symposium on Steel Structures, Expo Fire Protection Mexico 2022, as well as AHR Expo Mexico 2022 and Expo CIHAC Mexico. CYPE's second most active country was Colombia, with four fairs.
For Carlos Fernández, CYPE's technical director, attending international fairs continues to be a key instrument in the company's commercial marketing, as it allows the company to establish connections with the main businesspeople in each industry. "Fairs are an irreplaceable framework for making connections, getting to know the industry's offers and creating business opportunities", the head of the company emphasises.
Furthermore, he continues, "These face-to-face meetings also give us the opportunity to get to know our customers and distributors better, as they require closer and more personalised attention when it comes to using our tools". Especially in one of the most important geographical areas for the company in terms of the number of users and turnover.
Conferences and events with industry experts
As well as the fairs, Carlos Fernández emphasises how important it is for the company to organise and participate in other professional meetings and events, which complement the activities at the fairs. These events are usually held together with universities, student associations, professional associations and leading companies in the industry in Latin America.
As an example, the technical director highlights the workshops organised in collaboration with the national associations of civil engineering students, ANEIC, in Latin America, an initiative that the two institutions are using to boost students' skills and improve their chances of entering the job market.
