New three-dimensional advertising technology based on the intelligent, real-time placement of "dynamic ads"

The project has been co-financed by the Spanish National Infrastructure CDTI and the European Regional Development Fund (ERDF).

This project consisted in investigating and developing a new three-dimensional advertising technology with the aim of including advertisements as dynamic elements that users can interact with inside the 3D view of the project offered by the BIM platform. This technology includes data structure and several algorithms that allow the placement of the advertisement and its rendering in real-time, which is why it required investigating and implementing new intelligent algorithms that consider a multitude of data relating to the compatibility between the advertisement and the user, as well as the user’s browsing habits.